Most marketers often find themselves confused about the aspects they should focus on. This confusion stands between the truth about backlinks and content.
Some digital marketers think that the truth about backlinks is that good content attracts traffic and conversions. On the other hand, there are some marketers who focus on link building more than anything.
There are many professional companies that provide the best SEO services that help in optimizing a website or the ads for search engines. However, if you find yourself stuck thinking about whether content quality matters or that of the backlinks then there are some aspects that you can focus on.
In this blog, we will find the truth about backlinks while also trying to understand what matters more, the quality of links or the quantity?
What are Backlinks?
If a website aims to rank for specific keywords, it needs good domain authority, which comes from quality link building. Focus should be on link quality over quantity.
Even one high-quality link means a lot more than many others from low-quality sources. Too many links from subpar sources can easily harm a website. The truth about backlinks is that there are many factors that affect the credibility of a backlink including a referring webpage and the overall number of links on a page.
A link from a well-made page can end up having better authority as compared to a link that comes from a weak page. Even the links that come from a page with too many other links can have lesser value as compared to the one with only one link on it.
What is Link Building?
Link building is the process of creating or acquiring links to a page, website, or piece of content. As one of the best SEO trends, this can be done by adding links from another website or page by requesting the owners of other websites for links.
Most search engines rely on links to determine a website’s authority and its ranking in search results. That’s why companies offer link building as one of the best SEO services. In multiple cases, a website can need the links to rank well and it can be difficult to achieve this without knowledge and experience.
Link building now emphasizes link earning, where links come naturally to websites with compelling content. Focus less on manual efforts and more on creating link-worthy content.
Why is Link Quality More Important than Quantity?
At the time when the internet was in its early phases, most search engines ranked on the basis of the content published on web pages. However, with the introduction of new and advanced algorithms by Google, most search engines started looking for valuable links. The truth about backlinks is that search engines are highly focused on link quality and not just quantity.
In the past, websites focused on quantity over quality for links, but now search engines penalize this practice, emphasizing link quality over quantity.
There are two major factors that determine link quality. They are mentioned below.
Page Authority
Page authority, determined by the linking page’s authority, is crucial for online visibility. Allow links from authoritative pages to boost your site’s searchability.
Domain Authority
The common links that come from well-known sources are a lot more powerful than blogs that have no name at all. Hence, it can be a good practice to check the domain authority of your website and that of your competitor as well.
Even one link from a good website or another high-quality resource can offer great value as compared to multiple links from sources that are not credible. When a search engine like Google relies on a website that links to yours, it will also trust that link. A good link works as a seal of approval.
How Do Backlinks Help With SEO?
Link building is a total of actions that increase the number and quality of inbound links to a webpage while increasing search rankings, building site authority, and attracting more traffic. The truth about backlinks is that it is possible to add inbound or backlinks for your website so that Google can know that your content has credibility.
Experience SEO services agencies work on building backlinks with guest posts, visual content, customer reviews, etc. The backlinks are based on content marketing and are an important part of the SEO strategy as well. They are actually included in the SEO cost calculator.
Search engines such as Google offer authority to websites that have good quality backlinks at the time of the organic search. Attracting more backlinks makes it easier for a website to get ranked. Therefore, link building is important for ensuring online visibility.
The truth about backlinks is that they are extremely important for SEO. They enable Google to understand that the content has credibility for other people to link it on a website. The links can add great value to the content and also make it higher in the SERPs.
It can be all the more helpful when most websites with older domain links to content attach more value to old domains as compared to the new ones. All in all, backlinks empower the content and they also add extra credibility that is extremely useful from the perspective of SEO. The idea is to focus on link quality as compared to quantity.
Final Words
Good quality content makes a difference in converting traffic in a remarkable way. It also helps rank for keywords that cannot otherwise be associated with backlinks.
When you focus on good quality backlinking, you will be able to ensure that people come to your website and recognize your content as valuable. Next time when you are considering taking your SEO game up a notch, make sure that you focus on link building.