All businesses regardless of the industry they may be in work to experience growth. They are always on the lookout for growth hacking tips for startups so that the business can realize its maximum potential. With these tips, entrepreneurs are able to work on an experiment-driven technique that determines the effective ways of growing a business.
Growth hacking involves a fine combination of web development, design, marketing, engineering, development, and analytics. Growth hacking for startups while keeping all these things in mind can offer an innovative and cost-effective way to attain growth.
A growth hacker might as well use a mix of methods such as search engine ranking factors, content marketing, email marketing, and many more. In this blog, we will look at some of the top strategies of growth hacking for startups.
However, let us begin by understanding what is growth hacking and who is a growth hacker?
What is Growth Hacking?
Growth hacking is a process that uses an experimental and data-centric approach to marketing and product development while focusing on rapid growth. It works in start-ups and digital marketing environments.
The fundamental idea behind growth hacking is to focus on developing a startup in a manner that attracts quick growth and long-term results. The growth hacking ideas for startups are focused on spending as little money as possible on growing a business.
Who Do You Call As a Growth Hacker?
A growth hacker can be someone who does everything for creating scalable growth. These professionals implement growth hacking ideas for startups with a chief aim to make the start-ups grow. They use strategic marketing tips such as SEO trends, analytics, data, and much more for making a startup grow.
It is the job of a growth hacker to look at the common marketing problems that go in a startup while thinking about some creative marketing techniques for scaling up user acquisition. The growth hacking ideas for startups are often based on unconventional strategies for increasing sales and product development. It uses technology to scale up efforts.
Growth hackers must focus on low-cost alternatives as opposed to the ones that demand a lot of money such as newspapers, televisions, and radio ads. To become a successful growth hacker, you must learn how to use marketing, data, and technology for growing a business. The main focus must be on the results and not just the channels or the methods that a channel uses.
One of the pre-requisites required to become a credible growth hacker is to be a professional who is focused on attaining growth. Your mind must work in a way that focuses on maximizing all factors that are growth-oriented. It is not important for a growth hacker to be a marketer only but they can very well be an engineer, designer, product manager, and any other professional too.
Let’s see the top growth hacking steps that each start-up must follow.
1. One Long-Term Goal
Instead of focusing all your attention on targeting a new audience or releasing a new product, one of the best growth hacking ideas for startups is to be focused on one long-term goal.
For instance, all the methods and tools must be planned in a way that they help in achieving that one goal. If you are doing content marketing then you must be focused on driving visitors to your product or pages, generating leads by advertising, increasing your blog traffic, and driving conversions.
There are so many growth hackers who also work on short content pieces while focusing majorly on achieving one aim more than anything. Thinking big can often affect the experience of marketers.
2. Measuring Your Work
Growth hacking is a lot about numbers. Responding to data is an important part of a good marketing strategy as it focuses on growth over feedback. Data will give you an insight into your website, the products and services on it, and the reaction of people to what you are selling.
Right after the domain name is done, you should attempt to set up your Google Analytics account. In addition to things such as SEO silo structure, focusing on things such as tracking everyday traffic, conversion goals, events, traffic sources, etc. matters a lot as well.
You must find ways to see the traffic beyond any kind of specificity. You can also attract traffic based on set criteria while creating funnels for determining how people are completing an action followed by the conversions.
3. Adding Creativity
One of the growth hacking ideas for startups is adding creativity in the growth funnel stages. What you optimize in the lead-generating funnel can vary according to where you wish to reach.
You can boost customer acquisition, create brand awareness, and develop relationships with future and present clients. You can be creative here and implement ideas that someone may have never thought of before. This is where you need to factor in the market size of your business.
There are chances that your business does not need content marketing and social media tactics and it could do well with email, advertising, and presentation tools. You have to decide what suits your business. While keeping your business and its needs in mind, create a strategy that you think will do you good in the long run.
4. Test Everything
Another one of the growth hacking tips for startups is to test everything. When you are involved in something creatively then it is easy to ignore the testing part sometimes. There are some businesses that are good at devoting their growth hacking services budget to social media while others may be better off avoiding it completely.
Some marketing strategies are common, but most must be tested before they’re discarded or adopted universally. Conducting A/B tests on your site helps identify what works best to target hot leads.
On the other hand, you can create different ways to test your marketing efforts as well. The idea is to keep testing until you get optimal results and clarity that your methods are making sense and paying off well.
5. Email List
If you wish to set up an email list then you must also choose services that allow you to push emails. Communication plays an important role in conversions which is why you must ensure that you reach out to your customers at all the right times.
One of the effective growth hacking tips for startups is to engage in email marketing that focuses on leads and conversions. Your focus must be on building a good email list that somehow allows you to reach your audience while delivering your message efficiently.
An email list will also allow you to get potential customers way before your brand has important things during the launch. Do not just create a list of all email addresses and sit idle. You must take some time to build up the hype and make your audience interested in your brand.
6. Co-Branding
Brands understand the importance of collaborating for reaching out to a wider audience. Product partnership is one of the best growth hacking strategies for startups. It will not just create a good social media prominence but it will also attract traffic to your website.
Moreover, brand partnerships also attract news coverage and they enhance the visibility of products and services on an international level. Successful brand partnerships with decent ROIs are the ones that create new products around a specific theme.
7. Social Media Presence
A good social media presence is one of the most important growth hacking tips for startups. This is because social media is an important part of the marketing mix for businesses. It can be used to promote yourself, receive feedback, and interact with industry influencers.
You must understand that it is important to develop content and create an audience. It is therefore important to align the social media steps with the comprehensive growth strategy. A good growth hacking strategy for making the most out of social media is creating an account on all platforms where audiences are likely to engage with your brand.
You must make sure that you create value for them with that group. People who are unfamiliar with your brand may discover it through engaging content in your group, encouraging them to learn more about it.
8. Customer Reviews
This is an underrated method as one of the growth hacking ideas for startups but the truth is that it is an important one. Getting reviews and testimonials from clients is a good way to build your brand image and even increase your revenue.
When people do not know much about your product they depend on the experience of others and reviews play an important role in convincing a new customer to buy something. If you know of someone who has had a good experience with your brand then you can ask for a review instantly.
In fact, you can include the reviews on your site and even better, video testimonials many times. In case you have an application, you can also include ratings and common reviews on the app store.
Final Words – Growth Hacking For Startups
Growth hacking combines various strategies for achieving long-lasting results. While exploring new methods is beneficial, focusing on proven strategies ensures quicker results.
One simple method does not cater to everything. Hence, you must be open to practice and use new growth hacking methods for better results.